Meet Sharmadean Reid, a British-Jamaican entrepreneur who is shaking up the beauty industry with her innovative approach to business.
As the founder of WAH Nails and The Stack World, Reid is a trailblazer for young African-American women looking to make their mark in the business world. With her unique blend of creativity, technology and a feminist attitude, Reid is proving that anything is possible with hard work, determination and a strong sense of purpose. In this article, we’ll take a closer look at Reid’s journey from fashion student to business leader, and explore how she’s using her platform to empower other women to achieve their goals.
Sharmadean Reid is a force to be reckoned with in the business world.
As the founder of WAH Nails and Beautystack, she’s made a name for herself as a trailblazer in the beauty and wellness industries. But it’s not just her business acumen that sets her apart – it’s her unwavering commitment to using her platform to empower other women.

Reid’s journey to entrepreneurship began at a young age.
Born in Wolverhampton to a Jamaican family with Indian heritage, she completed a BTEC in Art and Design and went on to study Fashion Communication and Promotion at Central Saint Martins. It was while she was still in university that she started WAH (We Ain’t Hoes), a hip hop zine that focused on the new wave of street smart feminism. From there, the zine evolved into a blog, a product line, and even a book.
But Reid’s ambitions didn’t stop there.
In 2009, she opened the first WAH Nails salon, driven by the idea of creating a space for women to “hang out, form friendships and build communities” while getting their nails done. The salon quickly gained a cult following, and Reid went on to open concessions in Topshop and Harvey Nichols. Today, WAH Nails is a global brand, with high-profile patrons like Serena Williams and Margot Robbie.
Reid’s commitment to empowering women extends beyond her own business ventures.
In 2016, she partnered with Tabitha Goldstaub to launch Future Girl Corp, a business boot camp for women entrepreneurs. And in 2017, she founded The Stack World, an community network for professionals that aims to use technology to economically empower women in the industry.
It’s this spirit of innovation and entrepreneurship that sets Reid apart from other business leaders like Oprah Winfrey and Melody Hobson. But what truly sets her apart is her dedication to using her platform to lift up other women.
For young African Americans seeking examples of success, Reid is a shining example of what can be achieved through hard work, determination, and a willingness to think outside the box. Her story is a reminder that no dream is too big and no obstacle is too great to overcome.
In the words of Reid herself, “I want to see more women of color in positions of power.
I want to see more women of color creating opportunities for themselves and for others. I want to see more women of color building empires.” And with her track record of success, there’s no doubt that she’s well on her way to doing just that.
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